ICC Cricket World Cup 2011: WC theme song is for masses: composers

Dubai: With little more than a month to go for the ICC Cricket World Cup, the official song -- De Ghumaa Ke -- is already making a big impact in the sub-continent and the composers of the number Shankar, Ehsaan and Loy said they created it keeping in mind every section of the society.
As popular and critically acclaimed music directors of Bollywood, the trio has created an upbeat song, with versions in Hindi, Bangla and Sinhalese that will feature widely in the build-up to and during the tournament to be hosted jointly by India, Bangladesh and Sri Lanka from February 19 to April 2.

"We thought about what one should expect of an anthem, and we wanted to compose a song that appealed to every cross-section of society.
"The title De Ghumaa Ke (literally meaning 'Hit it Hard') is a term you use whether you're watching your own local team or Sachin Tendulkar hit a six. That's the whole idea, a fun song that will catch on and we hope it gets the crowds chanting and dancing in the stands throughout the ICC Cricket World Cup," the composers said in an ICC statement.